Join the procession at Amesbury Carnival 2026
- sambuchanan48
- 12 hours ago
- 2 min read

Amesbury Carnival & Show is back on Saturday 20 June 2026, promising a lively weekend full of community spirit and celebration. One of the highlights is the procession, which is ever popular! And so it should be.
Local businesses have praised the event, saying it’s a fantastic way to connect with the community and showcase their brand. Yet, many wish more businesses would join in. This year, you have the chance to stand out by putting a float in the procession and making your business part of the fun.
Why Join the Amesbury Carnival Procession?
The procession is more than just a parade. It’s a moving showcase of local creativity, culture, and community pride. For businesses, it offers a unique opportunity to:
Increase visibility among our residents and visitors
Engage directly with potential customers in a relaxed setting
Build goodwill by supporting a beloved local event
Showcase your brand in a fun and memorable way
Why wouldn't you!!??
Businesses that participated last year reported new customer interest following the carnival, generating lots of good humoured discussion and visits. The procession draws a crowd eager to see colourful floats, costumes, and performances, making it a perfect platform for your business to shine.
How to Get Involved with Your Business Float
Joining the procession is straightforward. Here’s what you need to know:
Date: Saturday, 20 June 2024
Booking: Visit the Float/Procession Booking page on the Amesbury Carnival website to register your interest and secure your spot.
Float Ideas: Your float can be as simple or elaborate as you like. Some businesses decorate vehicles, others create themed displays or involve staff in costumes. THE THEME THIS YEAR IS 'FANTASY & FAIRYTALES', so come on and get involved you beautiful pixies.
Safety: Ensure your float meets safety guidelines provided by the carnival organisers.
Promotion: Use the procession to hand out flyers, samples, or coupons to engage the crowd.
Benefits Beyond the Day of the Carnival
Participating in the procession offers benefits that last beyond the carnival weekend:
Connecting with the local community: Being part of a local event strengthens your ties with residents and other businesses.
Word of Mouth: People remember businesses that join in community celebrations and often share their experiences with friends.
Media Coverage: Local newspapers and websites often cover the carnival, giving your business additional exposure.
Team Building: Preparing and participating in the procession can boost staff morale and teamwork.
These benefits help build a positive reputation and encourage repeat business.
Tips for a Successful Float and Participation
To make the most of your involvement, keep these tips in mind:
Plan Early: Start designing and organising your float well before the carnival date.
Be Creative: Use eye-catching colours, themes, and interactive elements to attract attention.
Engage Your Team: Involve employees in the planning and participation to create enthusiasm.
Promote Your Participation: Use your website, social media, and in-store signage to let customers know you’ll be part of the procession.
Follow Guidelines: Adhere to all safety and event rules to ensure a smooth experience.
We look forward to seeing you there!
Get yourselves booked in!




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